10/16/2023 0 Comments Disney virtual magic kingdom back![]() With virtually no competition, he had little trouble capturing the imagination of the world. Founder Walt Disney used robotic figures, holographs and panoramic movies in circular theaters to spin stories for children. “If they don’t do it, five or six years from now they will have a major problem.”ĭisneyland was wildly innovative when it opened on July 17, 1955. “The problem is that they’re not doing it the full way, they’re doing it a little bit,” Lindstrom said. “Almost everything Disney does today is passive while kids today expect everything to be interactive,” said Martin Lindstrom, a brand expert and author who has consulted for Disney and other companies such as Mattel Inc.ĭisney is counting on the Internet, cell phones, digital projectors and other technology to make its parks more appealing to Gen-Y while maintaining the nostalgia that appeals to baby boomers. How many more places in the world can support a massive new multi-day theme park?ĭisney’s biggest challenge, however, could be keeping the attention and dollars of a generation raised on video games that demands more control over their entertainment than most Disney attractions provide. The company is set to open its 11th park in Hong Kong in September and could soon announce plans for another in mainland China. What are you going to do next?Īs its prototype theme park hits the half-century mark Sunday, The Walt Disney Co. ![]() LOS ANGELES - Hey Disneyland, you’ve just celebrated your 50th anniversary.
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